Immersive Project: The Algorithm?

Immersive Project: The Algorithm?

Runtime: 5 - 15mins

The Algorithm is an interactive experience simulating algorithmically-curated video feeds (such as TikTok and Instagram reels) to break down and demystify the algorithms powering our digital ecosystems. The user interacts with a video feed of creative coding animations that vary in color, shape, and template based on the user’s preferences and engagement signals (e.g., likes, bookmarks), allowing them to see and understand the process of personalization in real time. Throughout, key concepts and debates on algorithmic recommendation and amplification are explored, as well as associated dilemmas and trade-offs.

Lujain Ibrahim

Facilitator
Lujain Ibrahim is a researcher and creative technologist examining interaction-specific harms, such as those from anthropomorphic AI systems. She is a PhD candidate in social data science at the University of Oxford.

Alia ElKattan

Panelist
Alia Elkattan is a researcher and creative technologist examining the sociopolitical implications of emerging technologies. As an NYU PhD candidate, Alia researches the sociopolitical implications of the design & development of emerging technologies.

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