The Algorithm is an interactive experience simulating algorithmically-curated video feeds (such as TikTok and Instagram reels) to break down and demystify the algorithms powering our digital ecosystems. The user interacts with a video feed of creative coding animations that vary in color, shape, and template based on the user’s preferences and engagement signals (e.g., likes, bookmarks), allowing them to see and understand the process of personalization in real time. Throughout, key concepts and debates on algorithmic recommendation and amplification are explored, as well as associated dilemmas and trade-offs.
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